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Cut Through the Clutter. Say What You Mean.

Go from confused and losing to on-target communication that converts with professional copywriting services.

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Cut Through the Clutter

Speak to your ideal client in a way that grabs their attention and expresses how they'll benefit from working with you.

Say What You Mean

Don't risk confusing your ideal client with language they don't understand. Communicate exactly what you mean to convert more clients.

Communication That Converts

Build "know, like, and trust" by speaking directly to your ideal client. When they know you get it, they'll come to you first.

It's More Than Just Words On A Page —

You solve problems for your clients. It's what you do, and you're good at it — but until they know who you are, like you, and trust you, your ability to solve their problem doesn't matter. Your ideal client won't invest time and money with a company they don't know, like, and trust.

Strong copy has the power to build a relationship with your ideal client. This starts by calling them out — addressing their specific needs and problems— to get them curious about you and your product or services. Their curiosity leads them to go deeper into your sales funnel. This helps them get to know your company. If you continue to speak their language and demonstrate that you can solve their problems, they are going to like you. Finally, once they are familiar enough to understand your offerings and relate to you, they will come to trust you enough to buy.

This isn't a process you can "cheat" or "hack," which is what a lot of gimmick marketers will try to sell you. It can only be attained through strong copy and a sales funnel.  

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Copy for Your Website

Your website is your most valuable piece of real estate in terms of copy. It's the best place for you to express yourself, explain your services, and connect with your ideal clients.

With this in mind, it's important to ensure every piece of copy on your website is doing its part to build know, like, and trust with your customers. This often means swapping "cute and catchy" for something clear, personal, and relatable.

Your website is your space, so it should be doing the most to help you find and convert new clients.

 

 

Blogging

This type of copywriting often goes unnoticed, but it can be incredibly helpful when it comes to building SEO (search engine optimization).

Google is constantly looking at our websites to determine who we are, what we do, and who to show our content to. Blogging is one key way to tell Google the exact answers to those questions with helps them help you!

With strategic blogging, you can offer valuable content for your audience and double dip by using that same content to make Google work for you.

 

 

Email Campaigns

When your inbox is bombarded by sales emails for a brand you are only moderately interested in supporting, it can be frustrating. It's obnoxious to feel like a company is pressuring you to get a sale.

That's why writing email campaigns is such an art. They're an incredible tool and have great potential to move your business forward. Do them incorrectly, and you'll be spam. Your emails should consistently give consumers valuable content while avoiding overcrowding their inboxes. 

Copy for Your Website

Your website is your most valuable piece of real estate in terms of copy. It's the best place for you to express yourself, explain your services, and connect with your ideal clients.

With this in mind, it's important to ensure every piece of copy on your website is doing its part to build know, like, and trust with your customers. This often means swapping "cute and catchy" for something clear, personal, and relatable.

Your website is your space, so it should be doing the most to help you find and convert new clients.

Blogging

This type of copywriting often goes unnoticed, but it can be incredibly helpful when it comes to building SEO (search engine optimization).

Google is constantly looking at our websites to determine who we are, what we do, and who to show our content to. Blogging is one key way to tell Google the exact answers to those questions with helps them help you!

With strategic blogging, you can offer valuable content for your audience and double dip by using that same content to make Google work for you.

Email Campaigns

When your inbox is bombarded by sales emails for a brand you are only moderately interested in supporting, it can be frustrating. It's obnoxious to feel like a company is pressuring you to get a sale.

That's why writing email campaigns is such an art.

They're an incredible tool and have great potential to move your business forward. But do them incorrectly, and you'll be spam. Your emails should increase your know, like, and trust factor by giving consumers valuable content while avoiding overcrowding their inboxes. 

Give Yourself the Gift of Copy That Converts

With an experienced copywriter on your side, you can avoid the pitfalls that so many businesses fall prey to, and take advantage of everything that great copy can bring you.

With 10+ years of writing experience — including grants, websites/blogging, long and short-form content, scripting, email campaigns, and more — our team can help you out of the writing doldrums and into copy that sounds like you, cuts through the noise, and wins over your ideal clients.

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